Goodness,wherever natureputs it.
We find ingredients worth building a product around, develop those products with their founders, and launch them in new markets. Usually starting with Amazon.
The studio starts where you are.
Some products arrive ready to sell. Others still need work on the ingredient, the formula, the pack or the plan. We scope the work around what’s actually needed.
Launch it in a new market.
You make a finished product, production is stable, and you want to sell on Amazon or in a new country. We check what’s ready, prepare the listing and the numbers, run the launch, and read the results with you.
Amazon LaunchYou have an ideaWork out what it takes to make it.
You have a concept and need formulation partners, packaging, a cost model and a realistic route to market. We build in stages, and we’ll tell you early if the numbers don’t work.
Product developmentYou have an ingredientFind its commercial application.
You grow, study or own an ingredient that deserves a product. We read the evidence properly, say what it does and doesn’t support, then look for the right product for it.
Ingredient research…there are ingredients capable of improving millions of lives. Most people will never hear about them. We will.
We travel. We research. We ask questions. We study history. We listen to indigenous knowledge, and we validate it with modern science. Then we transform remarkable discoveries into products the world can actually enjoy.
We don’t invent nature. We discover it. We validate it. We share it with the world.
Launch on Amazon without building a new team.
One team runs your launch: readiness check, listing, fulfilment, and a proper look at the first results. Hire us for a single launch, a market test, or ongoing support. Scope, responsibilities and budget are agreed before we start.
- i
Start with the product
What you want to sell, where, and what you already have. We review US taxes, regulations and listing requirements with you before anything ships, and you get a clear list of what’s ready and what isn’t.
- ii
Prepare the offer
Competitor, pricing and keyword research; a cost model of what you can earn and what it will cost; the listing itself, translated and rewritten for US customers; packaging checked for US rules and shelf appeal.
- iii
Coordinate the launch
Account setup or access, shipping from your production site to Amazon’s warehouses, customs, and Fulfilled by Amazon as the usual first step. One short weekly update until the product is live.
- iv
Review the results
Once it’s selling, we look at traffic, conversion, advertising and contribution over an agreed period and tell you plainly what we’d do next: expand, change something, or stop.
- We can do all of this for you, or teach and support your team so you can manage it yourselves.
- Readiness reviewProduct, category, documentation, account and fulfilment gap list
- Commercial checkCompetitive offer review and product-level cost model
- Listing preparationTitles, bullets, descriptions, image brief for the agreed SKUs
- Account and catalogueSetup guidance or role-based access; catalogue work in scope
- Launch coordinationInventory and fulfilment plan; submissions and issue tracking
- Performance reviewSales, traffic, spend and contribution after the observation period
- HandoverAsset files, account access, operating checklist, recommendation
- Your team, trainedOptional: pricing, deals, Sponsored Products and disbursements, run by your people
Base scope: one marketplace, up to three closely related SKUs. Creative production, regulatory specialists, inventory, freight, Amazon fees and advertising are itemised separately in the proposal.
Check your launch readinessWe started with Byarozavik.
A traditional Belarusian birch drink - sap tapped for a few weeks each spring, as the trees wake from winter and living water rises from root to tip.
A birch-water drink from Belarus was the starting point for GIAB. It brought together the questions we still work on today: what makes a product worth trying, how to present it, and how to bring it to a new market.
Log- 2012 · DecGoodness In A Bottle founded in California; digital brand plan for the US market.
- 2013 · AprSourcing visit to Minsk; product and label adapted for the US.
- 2013 · JunFirst placements - Whole Foods grab-and-go coolers, Northern California.
- 2013 · NovFirst pallets loaded at the Richmond, CA warehouse; in-store demos, Staff of Life, Santa Cruz.
- 2013 · DecBevNET Live, Santa Monica.
- 2014 · MarNatural Products Expo West, Anaheim.
The work between idea and market.
We work with producers, founders and brand owners to develop products and get them selling. Research informs the product; what the market says feeds back into it. One person is accountable to you from start to handover.
Ingredients
- Ingredient and literature review
- Origin, sourcing and supply relationships
- Evidence summaries with their limits
- Provenance and permissions, recorded
Products
- Feasibility and development brief
- Formulation with qualified partners
- Packaging, shelf life, cost model
- Prototype before commercial run
Identity
- Positioning and naming, cleared before spend
- Label and pack design for the destination market
- Compliant product content and claims
- Photography and launch assets
Markets
- Amazon Launch, standalone or as a test
- Market entry and channel planning
- Import, logistics and fulfilment coordination
- Handover, or ongoing operations
The questions behind the product.
We’re interested in ingredients long before there’s a product. The Institute is where we keep our ingredient research, field notes and what we’ve learned along the way.
Tell us about your product.
What do you make, where do you sell it, and what do you want to do next? Don’t send formulas or lab data yet; that comes later, under NDA.
Goodness, wherever nature puts it. We simply help it reach the world.
Or write to us directly: info at goodnessinabottle dot com
Thank you. Your enquiry has been received.
We read everything and reply, usually to set up a short call about your product, your market and what’s already in place.